colour chart
Tea cup
Roland BathesSemiotics in Photography .
When I first started learning semiotics one of the things I remember is being faced with a photograph of a chair and being asked what is this? And we all said it was a chair. When being told we were wrong we wall all puzzled until it was made clear that the object we were being shown was a photograph of a chair, rather than a chair itself. For example if showing tea cup (above) to someone they would say it was a cup but it would be a picture of a cup, an example of a cup.
It was Roland Bathes, who came up with the theory of semiotics,
It was Roland Bathes, who came up with the theory of semiotics,
‘Semiotics, semiotic studies, or sociology is the study of sign processes (semiosis), or signification and communication, signs and symbols, both individually and grouped into sign systems. It includes the study of how meaning is constructed and understood’.
Barthes’s is best known for his book Mythologies.The book is about connotations and codes. Bathes studied the sign process and did extensive research on how meaning is constructed. For example when looking at the different fonts in the photograph above each convey a different mood or convention. The joined handwriting, second down, has a very welcoming feel to it as compared to the last font which is very obscure and could put a reader off. The same theory can be related to colors as they all have different connotations. For example red is , love , passion , danger , stop , blood , death , glamour ect and blue is calm ,tranquil , peaceful and relaxing . Colour can affect our opinion on products which is why the media have to think about how to attract their audience. For example a print advertisement for a children’s cereal will be in bright colours and be very welcoming as children appeal to this. If the cereal was black it would put the buyer off and make them think badly of the product. In conclusion semiotics has become a huge part of our society especially where the art and media worlds are concerned.
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